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Sam Fender contributes his £25k prize Mercury Prize to independent music venues

The artist accepting the award in his hometown
He won the honor last month in his hometown

The artist has given the entirety of his £25,000 award winnings to the Music Venues Trust, which functions to protect the United Kingdom's grassroots concert spaces.

Fender was presented with the award on mid-October as his new release People Watching was named the best record of the previous year.

The musician has decided to donate the funds to the MVT, in appreciation of the vital role small stages had in his beginning days.

"I personally wouldn't be doing my current career if it weren't for all the performances I played around the area, and elsewhere, when I was just getting going," said Sam Fender. "These spaces are renowned, but they are facing challenges."

Since the start of 2023, at least 150 of these locations have shut down – approximately 16% of the whole industry in the UK.

In the last year, major artists including Pulp, Coldplay, Katy Perry and Sheeran have all supported the MVT in its initiatives to support the industry, by applying a modest fee to their ticket prices, which supports independent venues.

Sam Fender also took part, collecting more than £100,000 on his recent tour to help numerous grassroots venues across Britain.

These funds helped locations that were facing potential shutdown due to difficulties stemming from water damage, fire incidents and family tragedies, as well as licensing issues, conflicts and neighbor objections.

Other venues received monetary aid in modernizing infrastructure and gear that directly benefitted musicians and fans.

"The idea that money from concerts in major spaces supports the independent spots, where it all starts for musicians like me, is just sensible," Sam Fender has said.

Pulp in concert
They are one example who gave their Mercury Prize funds to non-profits

The musician is among several artists to give his Mercury Prize funds to good deeds.

When the band won the prize in the year 1996 for their album the album, vocalist the singer announced that the act would contribute their cash to the organization War Child.

That year, musician she split her prize among several good causes, like the children's charity and a charity for Sickle Cell.

"Additionally, I donated a grand to my local community centre, to their classes, because I did gymnastics when I was younger and they lacked new equipment," she explained to the media.

Two years ago, they donated their prize money to the local youth club that nurtured their group, as well as other local music groups.

And winners that year M People contributed their winnings to a multiple sclerosis charity after a acquaintance was identified with the condition.

"Receiving the award was ample," stated vocalist the singer. "The money was the bonus but we could do without the bonus, because we had the honor. So our victory impacted another person's life."

Last week, the MVT shared it had rescued two local spots in that region, by transferring them to public stewardship.

The Joiners in Southampton and The Croft in that location were purchased under the Own Our Venues initiative, which is funded by a national body and supporters who buy "stakes" in the buildings.

LD
By

Lisa Douglas

A gaming enthusiast and industry analyst with a passion for exploring how technology shapes interactive entertainment.

Gamorahouse UK

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